NEW ORLEANS (August 28, 2023) – The inaugural Sugar Bowl Country Kickoff presented by the Louisiana Office of Tourism will take place on Saturday, September 2, at the Caesars Superdome in New Orleans. Garth Brooks will headline the inaugural event, with opening acts including Louisiana's own Lainey Wilson and the Nitty Gritty Dirt Band. The event is expected to be an annual Labor Day weekend affair, adding another world-class musical occasion to the New Orleans calendar.
 
Limited tickets for the Sugar Bowl Country Kickoff are on sale now via Ticketmaster. All tickets for the event are $98.95. Tickets are currently available online and will be sold at Superdome box offices on event day (beginning at 12 Noon at Gate A Ground).
 
The Sugar Bowl Country Kickoff will feature a full day of activities as events begin at 12 Noon with NewOrleans.com Tailgate Town hosted by New Orleans & Company. Programming begins at 12:30 p.m. NewOrleans.com Tailgate Town (free admission) will feature many football-themed activations as well as performances by Austin Bishop, Alex Smith, and DJ Jevity to entertain fans of all ages as a lead-in to the main event inside the Superdome.
 
Superdome gates will open at 4:30 p.m. with Nitty Gritty Dirt Band scheduled to take the stage at 7 p.m.
 
Full Policies

Parking:
Parking in the Superdome garages for the Sugar Bowl Country Kickoff is $50 upon entry, on a first come, first served basis. Credit and debit cards are accepted; no cash. The garages will open at 9 a.m. Pre-paid parking for the Sugar Bowl Country Kickoff is available via Park Whiz.
 
Mobile Tickets:
The Sugar Bowl Country Kickoff will feature 100% mobile tickets and parking passes. Your mobile tickets and/or parking passes can be downloaded to your phone, or transferred to your guests, by logging into your Ticketmaster account via the Sugar Bowl mobile app.
 
You will need to present your ticket(s) on a mobile phone in order to gain entry to Caesars Superdome. When ready to enter the stadium, proceed to the gate listed on your mobile ticket. Please have your tickets open and ready to scan prior to approaching any entrance. Each ticket can be scanned individually, or you may present all of your group's tickets on one mobile phone. Once you have had your ticket scanned to access the Superdome, you will not be able to exit the building and re-enter. 
 
ADA Seating:
ADA seating is available through Ticketmaster. If you have regular seating and find that you need to exchange for accessible seating, please visit Guest Services after your tickets are scanned. Guest Services is located at Gate F on the Plaza (100) level of the Superdome. Full Superdome Accessibility Information
 
Do Not Resell Tickets:
DO NOT attempt to resell tickets outside the show – the buying or selling of tickets anywhere within 300 feet of Caesars Superdome property is unlawful and violators are subject to arrest. Fans looking to buy tickets can use Ticketmaster.
 
Entry Procedures:
Fans should only enter the Superdome at the gate listed on their mobile tickets. All individuals entering the Caesars Superdome are subject to an inspection of all personal belongings and required to pass through walk-through metal detectors. Bags that do not adhere to the specifications in the Clear Bag Policy below, in addition to the usual non-permissible items (see Non-Permissible Items below) will NOT be permitted in the Dome.

Clear Bag Policy:
We strongly encourage fans to not bring any type of bags, but outlined below is what is permissible.  Fans will be able to carry the following style and size bag, package or container at stadium plaza areas, stadium gates, or when approaching the queue lines of fans awaiting entry into the stadium:

• Bags that are clear plastic, vinyl or PVC and do not exceed 12" x 6" x 12."
• One-gallon clear plastic freezer bag (Ziploc bag or similar).
• Small clutch bags, approximately the size of hand and no larger than 6.5" x 4.5" with or without a handle or strap, may be carried into the stadium along with one of the clear bag options.
• Non-clear Diaper bags are prohibited. A clear diaper bag (no larger than 12" wide x 12" height x 6" deep) is permitted. Each member of a family, including children, would be allowed to carry an approved clear bag and a clutch purse into the stadium.

Cashless Operations:
The Caesars Superdome is a cashless operation. All purchases (concessions, merchandise, parking, etc.) must be made with credit or debit cards. Guest Services desks located on the 100, 200 and 500 levels at Gates A, C and G can handle a conversion of cash to a Visa gift card if needed. There are NO ATMs in the building. Visa Cards are sold in $25 and $50 denominations and can be used at ANY point-of-sale location in the building including merchandise. Any remaining balance on the debit card can be used at locations where debit payments are accepted.
 
Full Superdome Policies:
A detailed list of all Superdome policies is available with the Caesars Superdome A-Z Guide.
 
For the latest updates on the Sugar Bowl Country Kickoff, follow @CountryKickoff on Twitter and Instagram, "like" Sugar Bowl Country Kickoff on Facebook, or visit SugarBowlCountryKickoff.com.
   
 
About the Sugar Bowl:
The Allstate Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 28 national champions, 103 Hall of Fame players, 52 Hall of Fame coaches and 21 Heisman Trophy winners in its 89-year history. The 90th Allstate Sugar Bowl Football Classic, which will double as a College Football Playoff Semifinal, is scheduled to be played on January 1, 2024. In addition to football, the Sugar Bowl Committee annually invests over $1 million into the community through the hosting and sponsorship of sporting events, awards, scholarships and clinics. Through these efforts, the organization supports and honors thousands of student-athletes each year, while injecting nearly $2.4 billion into the local economy in the last decade. For more information, visit www.AllstateSugarBowl.org.
 
About Doussan Music Group (DMG):
Doussan Music Group or DMG was founded in early 2021 by Russell Doussan, in the wake of the music industry coming back online.  When asked what his driving motivation was to open his own promoter group Doussan stated, "Introducing each artist to their fans through the LIVE music experience is a passion of mine. As the artist hits the stage, feeling the energy in the room and hearing the venue come alive, is what drives me. Music is the soundtrack of our lives!"  DMG is set up to promote and produce U.S. Tours with a primary focus on indoor venues as well as curated event. The company's staff of "rock stars" includes seasoned music industry veterans in booking, marketing, ticketing, production, accounting, and VIP sales.