The official Allstate Sugar Bowl New Year's Parade presented by Louisiana Tourism, a Mardi Gras-style parade with floats, bands and other participants, entertains fans of all ages prior to the Allstate Sugar Bowl. The parade, which is scheduled for the afternoon of December 31, 2025 (scheduled for a 2 p.m. start), will start at the intersection of Elysian Fields Avenue and Decatur Street. It will travel through the French Quarter up Decatur Street along the Mississippi River, passing iconic landmarks such as The Old US Mint, the French Market, Cafe du Monde and Jackson Square. The Parade will wrap up at Canal Street.
Check back for final route details and times.
Keep the celebration going after the official Allstate Sugar Bowl New Year's Parade with the Sugar Bowl Fest after-party on the Audubon Aquarium Plaza (1 Canal St, New Orleans, see below map for entry details). The family-friendly Allstate Sugar Bowl Fest will feature live music, a ferris wheel, New Orleans style food and drink for purchase, an official Sugar Bowl merchandise shop, and much more! The party will begin after the parade ends (gates open at 3 p.m.).
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The Allstate Sugar Bowl New Year’s Parade presented by Louisiana Tourism will be broadcast live on Nola38CW (WNOL-TV) in New Orleans. The official broadcast, presented by Sunshine Quality Solutions, will include a live online broadcast that can be found by visiting wgno.com.
WJBF-ABC Augusta, Ga., will stream the parade on WJBF+
WRBL-CBS Columbus, Ga., will stream on WRBL+ and wrbl.com
WREG-CBS Memphis, Tenn., will air on the .3 channel
WJTV-CBS Jackson, Miss., plans to air on their CW which is a .2
