For 92 years, the Sugar Bowl has been one of college football’s most highly regarded traditions. As a lifelong resident of New Orleans, the Sugar Bowl has served as a grand ambassador for the state of Louisiana and the Greater New Orleans metro area while attracting millions of excited and optimistic visitors to the region. The Sugar Bowl’s 2024-2025 regional economic impact exceeded $300 million.
Moreover, the Sugar Bowl has led the promotion of our south Louisiana heritage and incomparable culture to college football fans and television viewers throughout the United States. Tourism is the cornerstone of the Sugar Bowl’s mission.
The Allstate Sugar Bowl is one of only two bowls to serve as a College Football Playoff game in each of the 2023, 2024, and 2025 college football postseasons. Furthermore, the Sugar Bowl hosted the 2020 CFP National Championship and will also host the 2028 CFP National Championship (January 24, 2028). The Playoff Quarterfinal at the 92nd Allstate Sugar Bowl will be played in the Caesars Superdome on January 1, 2026.
