NEW ORLEANS (December 28, 2025) – Team IP, the official merchandise partner of the Allstate Sugar Bowl, has a wide-range of souvenirs and apparel available for fan purchase. Items are available at the official online shop as well as at multiple locations in New Orleans.
 
Allstate Sugar Bowl Official Online Store
 
ALLSTATE SUGAR BOWL RETAIL LOCATIONS

SUGAR BOWL SUPERSTORE at Caesars – S. Peters & Canal
Sunday, December 28: 8am-11pm
Monday, December 29: 8am-11pm
Tuesday, December 30: 8am-11pm
Wednesday, December 31: 8am-11pm
NEW YEAR'S DAY: 8am-
Friday, January 2: 6am-10am
 
SUGAR BOWL TEAM STORE – Loyola & Poydras
Monday, December 29: 8am-11pm
Tuesday, December 30: 8am-11pm
Wednesday, December 31: 8am-11pm
NEW YEAR'S DAY: 8am-
Friday, January 2: 6am-10am
 
OFFICIAL HOTEL STORES – Hilton Riverside/NO Marriott/Sheraton
Monday, December 29: 8am-6pm
Tuesday, December 30: 8am-6pm
Wednesday, December 31: 8am-6pm
 
CAESARS SUPERDOME – 11 locations throughout the Dome
GAME DAY: Open 2 hours prior to kickoff through the game
Only accessible with valid game ticket
 
The Allstate Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 29 national champions, 110 Hall of Fame players, 55 Hall of Fame coaches and 21 Heisman Trophy winners in its 91-year history. The 92nd Allstate Sugar Bowl Football Classic, which will serve as a College Football Playoff Quarterfinal, is scheduled to be played on January 1, 2026. In addition to football, the Sugar Bowl Committee annually invests over $1 million into the community through the hosting and sponsorship of sporting events, awards, scholarships and clinics. Through these efforts, the organization supports and honors thousands of student-athletes each year, while injecting over $2.5 billion into the local economy in the last decade.