NEW ORLEANS (December 18, 2025) – The Allstate Sugar Bowl has announced a new sustainability partnership with Realcycle, a leader in the New Orleans recycling community. The group will join the Sugar Bowl and the Bowl's sustainability program sponsors, Dr Pepper and Coca-Cola Bottling Company United, in providing recycling for food waste, aluminum, glass, and cardboard products.
"The Sugar Bowl is excited to make this move to expand our sustainability efforts," said Jeff Hundley, the chief executive officer of the Allstate Sugar Bowl. "The Bowl's efforts will help conserve natural resources and reduce waste. We're excited to partner with Realcycle which has been making a strong and positive effort to restore faith in recycling in the New Orleans area. Furthermore, we are grateful to Dr Pepper and Coca-Cola United, two of our great local partners who stepped up to help the Bowl launch this program."
The Sugar Bowl's sustainability efforts dovetail with The College Football Playoff's Playoff Green program. Through that initiative, the College Football Playoff strives to minimize the environmental footprint of the national championship game and its ancillary activities. Playoff Green's comprehensive approach to sustainability ensures that recycling, waste management, food recovery and other "green" strategies are optimized throughout national championship weekend.
Realcycle provides 100% reliable, landfill-free, greenwash-free, recycling services. Composting is its specialty as it processes all food waste to be reused for native plantings and local growers. In addition, aluminum cans are sorted properly and efficiently for recycling; glass is crushed and ground down into much finer pieces that can be used for many different creative uses, including mixing with compost to create healthy soil composites for growing new food; and cardboard is baled and then shredded and pulped to create new fibers, which are then used to create new cardboard products. Realcycle will also be capturing all 1 & 2 plastics from the Sugar Bowl events.
This year's College Football Playoff Quarterfinal at the Allstate Sugar Bowl (Thursday, January 1, 2026) will feature Georgia, the SEC Champion, against the winner of the College Football Playoff First-Round Game between Ole Miss and Tulane (Saturday, Dec. 20, 2:30 CT, TNT). The Allstate Sugar Bowl is scheduled to kick off at 7 p.m. (Central) and will be televised by ESPN.
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Allstate Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 29 national champions, 110 Hall of Fame players, 55 Hall of Fame coaches and 21 Heisman Trophy winners in its 91-year history. In addition to football, the Sugar Bowl Committee annually invests over $1 million into the community through the hosting and sponsorship of sporting events, awards, scholarships and clinics. Through these efforts, the organization supports and honors thousands of student-athletes each year, while injecting over $2.5 billion into the local economy in the last decade.
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