NEW ORLEANS – The Allstate Sugar Bowl is partnering with ID.me, the market-leading secure digital identity wallet, to ensure tickets for future Allstate Sugar Bowls are sold to verified fans.
 
The Sugar Bowl is launching this initiative with ID.me to integrate secure identity verification into the event-ticketing platform. ID.me works across industries to streamline login, remove friction, and improve the user experience while stopping fraud. ID.me's secure platform will protect against bot purchases and other fraudulent practices while providing a seamless user experience. By verifying their identity with ID.me, college football fans will get the first chance to buy tickets for future Sugar Bowl events, ensuring the Caesars Superdome is full of true fans.
 
"It's important to the Sugar Bowl that we keep pace with changing technology to reduce fraud and to prioritize true college football fans," said Jeff Hundley, the chief executive officer of the Allstate Sugar Bowl. "ID.me's seamless verification process will ensure that tickets for our event are sold to fans who genuinely intend to attend the events – and it will limit bot purchases and other practices which affect the integrity of our ticket sales process."
 
"ID.me is excited to work with the Allstate Sugar Bowl to prevent ticket fraud while improving the ticketing experience for college football fans," said Taylor Liggett, chief growth officer for ID.me. "For too long, fraudulent ticket purchases have led to higher prices and reduced access for fans. Together, we will provide true fans with greater access to Sugar Bowl tickets and a better experience."
 
About the Allstate Sugar Bowl
The Allstate Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 29 national champions, 107 Hall of Fame players, 52 Hall of Fame coaches and 21 Heisman Trophy winners in its 90-year history. The 91st Allstate Sugar Bowl Football Classic, which will double as a College Football Playoff Quarterfinal, is scheduled to be played on January 1, 2025. In addition to football, the Sugar Bowl Committee annually invests over $1 million into the community through the hosting and sponsorship of sporting events, awards, scholarships and clinics. Through these efforts, the organization supports and honors thousands of student-athletes each year, while injecting over $2.5 billion into the local economy in the last decade. 
 
About ID.me
ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 130 million users experience streamlined login and identity verification with ID.me at 17 federal agencies, 42 state government agencies, and 58 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/