The official Allstate Sugar Bowl New Year's Parade presented by Louisiana Tourism, a Mardi Gras-style parade with floats, bands and other participants, entertains fans of all ages prior to the Allstate Sugar Bowl. The parade, which is scheduled for the afternoon of December 31, 2024 (scheduled for a 2 p.m. start), will start at the intersection of Elysian Fields Avenue and Decatur Street. It will travel through the French Quarter up Decatur Street along the Mississippi River, passing iconic landmarks such as The Old US Mint, the French Market, Cafe du Monde and Jackson Square. The Parade will wrap up at Canal Street.
Check back for final route details and times.
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The Allstate Sugar Bowl New Year’s Parade presented by Louisiana Tourism will be broadcast live on Nola38CW (WNOL-TV) in New Orleans. The official broadcast, presented by Sunshine Quality Solutions, will include a live online broadcast that can be found by visiting wgno.com. In addition, the parade will be rebroadcast on WGNO-TV ABC 26 on New Year’s Day starting at 9 a.m.
