The official Allstate Sugar Bowl Parade, a Mardi Gras-style parade with floats, bands and other participants, entertains fans of all ages prior to the Allstate Sugar Bowl. The parade, which is scheduled for the afternoon of January 14, 2026 (tentatively a 2 p.m. start), will start at the intersection of Elysian Fields Avenue and Decatur Street. It will travel through the French Quarter up Decatur Street along the Mississippi River, passing iconic landmarks such as The Old US Mint, the French Market, Cafe du Monde and Jackson Square. The Parade will wrap up at Canal Street.
Check back for final route details and times.
Keep the celebration going after the official Allstate Sugar Bowl New Year's Parade with the Sugar Bowl Fest after-party on the Audubon Aquarium Plaza (1 Canal St, New Orleans, see below map for entry details). The family-friendly Allstate Sugar Bowl Fest will feature live music, New Orleans style food and drink for purchase, an official Sugar Bowl merchandise shop, and much more! The party will begin after the parade ends (gates open at 3 p.m.).
Ticket information is forthcoming.
