Allstate Sugar Bowl Averaging Over 16 Million Viewers in CFP Era

NEW ORLEANS (January 4, 2019) – The Allstate Sugar Bowl achieved its highest non-CFP Semifinal viewership in the College Football Playoff’s five-year history as it registered 13,298,000 viewers. The Allstate Sugar Bowl has had a total of 82,079,000 viewers in the five-year CFP era – an average of over 16 million viewers per year.

This year’s viewership (broadcast and online) was up 40% from the 2017 Sugar Bowl and 49% from the 2016 game – the other two years of the New Year’s Six era when the game was not a CFP Semifinal. The overnight Nielsen rating of 7.8 for the Sugar Bowl was a 28% increase from 2017 and a 47% increase from 2016.

The record non-playoff numbers for the Allstate Sugar Bowl and the Rose Bowl helped boost the audience for this year’s New Year’s Six and CFP National Championship to a Nielsen reported average of 15,413,000 viewers which is already 12% better than the same set of games in the CFP’s second year despite not having the full Nielsen reported number. In both instances, the New Year’s Six and CFP National Championship followed a similar format, with the CFP Semifinals at the Orange Bowl and Cotton Bowl Classic on a non-New Year’s Day date.  This year, the viewership number includes new Rose Bowl and Sugar Bowl CFP non-Semifinal audience highs, which occurred on New Year’s Day.