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Allstate Sugar Bowl Sponsors More Basketball Action

Tuesday, May 29, 2012

The Allstate Sugar Bowl continued to expand its offerings in the sport of basketball by taking on sponsorship of the Primetime Super 60 AAU Tournament which was held at multiple locations in New Orleans this past weekend. The event featured nearly 300 boys teams from third-grade to 11th-grade playing 500 games as they booked an estimated 1,500 hotel rooms around the city. The tournament, hosted by SAAU Boys' Hoops, included young athletes from 18 different states: Alabama, Arizona, Arkansas, California, Florida, Georgia, Illinois, Kentucky, Louisiana, Mississippi, Missouri, New Jersey, New York, North Carolina, Oklahoma, Tennessee, Texas and Wisconsin.

Full results and additional tournament information are available by visiting:

"The Sugar Bowl is well-known for staging one of the best college football games each year, but we also have a long and proud history with the sport of basketball," said Sugar Bowl CEO Paul Hoolahan. "We are very pleased to be a part of the Primetime Super 60 tournament and look forward to welcoming all of these young men and their families and fans to New Orleans for Memorial Day weekend."

Monday Alario Center Champions:
8th Grade: Dunk Dogs Elite (New Orleans)
7th Grade: Primetime Select (New Orleans)
6th Grade: Rytes Warriors (Houston)

The Sugar Bowl, which has a rich history with the sport of basketball dating back to 1936, is scheduled to sponsor three major high school tournaments this year. The roundball schedule began with the second annual Allstate Sugar Bowl National Prep Classic in January; it continued with the Primetime Super 60 tourney and will wrap up with the 59th annual New Orleans CYO High School Tournament in December. In addition, the Sugar Bowl Committee was a key part of the Local Organizing Committee for the 2012 NCAA Men's Basketball Final Four this spring and will fill the same role for the 2013 NCAA Women's Basketball Final Four next spring.

The mission of the Allstate Sugar Bowl is to sponsor and promote amateur sporting events which will foster revenue and spark economic growth in the city of New Orleans and the state of Louisiana. Through all of its year-round slate of events, the organization has generated over $2 billion of economic impact for the city and the state in the last decade alone.



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