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Allstate Sugar Bowl Hosts Successful Crescent City Classic

Sunday, March 31, 2013

The Allstate Sugar Bowl, which took over title sponsorship of the Crescent City Classic last fall, welcomed over 20,000 runners, including some of the elite 10K runners in the world for the 35th running of the race on Saturday, March 30, 2013. This Easter weekend tradition has become a New Orleans signature event, both as a competitive road race and for its festive post-race celebration. The Classic has been praised in every major running publication as "one of America's fastest 10K's," and as "the originator of the post-race festival."

This year's Crescent City Classic featured an adjusted course and a new starting point - directly outside the Mercedes-Benz Superdome. It also included corral-style starting areas to allow for an easier flow of runners of different skill and experience levels.

Top 500 Finishers

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The 2013 men's winner was Isaiah Koech, a 19-year old Kenyan, who posted a time of 27 minutes, 32 seconds (a pace of 4:26 per mile). Koech, who is an Olympian in the 5,000-meter run, finished 12 seconds ahead of runner-up and countryman Lani Rutto. Lafayette native Kevin Castille, 41, was the first American to cross the finish line, in a time of 27:39, just two seconds shy of the American masters 10K record.

On the women's side, Alice Kimutai from Kenya passed Hiwot Ayalew, an Ethiopian who was favored to win near the four-mile mark. Kimutai finished in a time of 31:50, just ahead of Ayalew's 32:05.

Following the race, was another of the event's traditional post-race festivals. This year's event featured popular musical performers Papa Grows Funk and Marc Broussard.

While the Sugar Bowl Committee is best known for its annual football game, which will celebrate its 80th edition on January 2, the organization is also involved with many community initiatives throughout the year. Through the hosting and sponsorship of sporting events, special awards and various athletic clinics, the Allstate Sugar Bowl supports and honors over 13,000 student-athletes each year, while injecting over $2 billion into the local economy over the last decade.