Allstate Sugar Bowl New Year’s Eve Parade Returns to New Orleans

NEW ORLEANS (December 10, 2021) – The Allstate Sugar Bowl New Year’s Eve Parade, a Mardi Gras-style parade with floats, bands and other participants, entertains fans young and old prior to the Allstate Sugar Bowl. The parade, which is scheduled to start at 2:30 p.m. at the intersection of Elysian Fields Avenue and Decatur Street, will travel through the French Quarter up Decatur Street along the Mississippi River. It will pass iconic landmarks such as The Old US Mint, the French Market, Cafe du Monde and Jackson Square. Check back for final route details and times.

The Parade is scheduled to pass the WDSU main stage on Decatur Street inside the Jax Brewery parking lot, where WDSU will set up for live coverage of the parade. The WDSU broadcast will also be available online for out-of-town fans to enjoy all the excitement.

The parade will wrap up at Canal Street.

For the first time in the parade’s history, there is an opportunity for fans to purchase a slot to be a part of the parade. Click here to find out more about this unique experience that will provide a lifetime of memories!

“We have fans coming in from areas that may not get to see Mardi Gras or to participate in Mardi Gras,” said Jeff Hundley, the CEO of the Allstate Sugar Bowl. “So we’ve made it available for fans to purchase a spot on a float. We’ve tried to keep it as cost-effective as possible; it comes inclusive with throws and everything that you would need to participate. For many this will be a once in a lifetime opportunity.”

This year’s Allstate Sugar Bowl, the 88th edition of the college football classic, will feature No. 7 Baylor, from the Big 12 Conference, and No. 8 Ole Miss, from the Southeastern Conference on Saturday, January 1, 2022, in the Caesars Superdome. This will be the 60th Sugar Bowl match-up between teams ranked in the Top 10 and the 34th match-up of 10-win teams. The game is scheduled to kick off at 7:45 p.m. (Central) and will be televised by ESPN.

“The Allstate Sugar Bowl is honored to host two of the best teams from the Big 12 and the SEC,” said Ralph Capitelli, President of the Sugar Bowl Committee. “For 87 years, the Sugar Bowl has built a proud tradition of hosting some of the greatest teams in college football; and this match-up will add another chapter to that storied history. We look forward to hosting the Bears and the Rebels and all of their tremendous fans.”

The Allstate Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 28 national champions, 99 Hall of Fame players, 51 Hall of Fame coaches and 19 Heisman Trophy winners in its 87-year history. The 88th Allstate Sugar Bowl Football Classic, which will feature top teams from the Big 12 and the SEC, is scheduled to be played on January 1, 2022. In addition to football, the Sugar Bowl Committee annually invests over $1 million into the community through the hosting and sponsorship of sporting events, awards, scholarships and clinics. Through these efforts, the organization supports and honors thousands of student-athletes each year, while injecting over $2.5 billion into the local economy in the last decade.