Allstate to Ring in the New Year with Usher, Sheryl Crow and Fan Festivities Ahead of the 2020 Allstate® Sugar Bowl®

NORTHBROOK, Ill. (December 19, 2019) – As the Georgia Bulldogs prepare to take on the Baylor Bears at the 86th Allstate® Sugar Bowl® on New Year’s Day, Allstate will provide college football fans and New Orleans residents with free activities and performances to celebrate the New Year. In its 14th year, Allstate Fan Fest will again serve as the Central Time Zone Countdown location of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” with feature performances by award-winning artists Usher and Sheryl Crow.

“Each year, we look forward to immersing ourselves in the contagious energy that kicks off at Fan Fest and continues through the final play of the Allstate Sugar Bowl,” said Pam Hollander, vice president of consumer marketing for Allstate. “New Orleans is already an iconic place to celebrate the new year, and Allstate is proud to enhance that experience for fans and community members with a fan parade, free performances and new, photo-sharable mural.”

New Year’s Rockin’ Eve will kick off at 7 p.m. CST on ABC. Actor Billy Porter, known for his roles in Kinky Boots and Pose, will host the Central Time Zone festivities providing viewers with exclusive celebrity and fan interviews leading up to the fleur-de-lis drop in Jackson Square. Sheryl Crow will take the stage at 8:30 p.m., followed by Usher at 10:30 p.m.

The Allstate Fan Fest
The Allstate Fan Fest is located in the Jax Brewery parking lot off Decatur Street, and is free and open to the public, beginning at 11:00 a.m. on Dec. 30 through Jan. 1. New Year’s Rockin’ Eve will broadcast live from Allstate Fan Fest, from 7 p.m. to 12:00 a.m. Both Baylor University and University of Georgia will host pep rallies at Fan Fest on Dec. 31, at 4 p.m. and 4:30 p.m.

Before the performance artists take the stage, visitors can check out the Allstate Alley in Fan Fest, an interactive mural with each Allstate Sugar Bowl team represented in spirited poses. Fans can insert themselves into several scenes along the nearly 200-foot-long wall art and take sharable photos that celebrate the convergence of football, New Orleans, the new year and Allstate.

Allstate Sugar Bowl New Year’s Eve Parade
This year also marks the fifth annual Allstate Sugar Bowl New Year’s Eve Parade, a Mardi Gras-style celebration with floats, bands and special guests including the 2019 Allstate AFCA Good Works Team®. The parade begins at 2:45 p.m., at the intersection of Elysian Fields Avenue and Decatur Street, and will proceed through the French Quarter, up Decatur and along the Mississippi River before wrapping at Canal Street.

The Allstate Fan Fest Schedule
The full schedule of highlights for this year’s Allstate Fan Fest activities is as follows:

Sunday, Dec. 30 and Tuesday, Jan. 1

  • Fan Fest / Allstate Alley open at 11 a.m.

Monday, Dec. 31

  • Fan Fest / Allstate Alley open at 11 a.m.
  • New Year’s Eve Mardi Gras Parade – 2:45 p.m.
  • Baylor University Team Pep Rally – 4 p.m.
  • University of Georgia Team Pep Rally – 4:30 p.m.
  • DJ Rob Nice – 7 p.m.
  • Sheryl Crow – 8:30 p.m.
  • Usher – 10:30 p.m.

Allstate AFCA Good Works Team Refurbishes Einstein Charter School
Allstate continues its commitment to honoring student-athletes that make a positive impact in their communities through the Allstate AFCA Good Works Team and will come together in New Orleans and put their good hands to good work. The 22 members of the Allstate AFCA Good Works Team will partner with Allstate volunteers and refurbish the local Einstein Charter School on Dec. 31. Usher and college football legend and Allstate AFCA Good Works alum, Tim Tebow, will also join the community effort.

Members of the 2019 Allstate AFCA Good Works Team®, recipients of an annual community service award given to college football players for their dedication to volunteerism, will be recognized during halftime of the 2020 Allstate Sugar Bowl.

The Allstate Sugar Bowl
2020 marks Allstate’s 14th year as the title sponsor of the Allstate Sugar Bowl held in New Orleans at the Mercedes-Benz Superdome on Jan. 1, 2020. The game will be broadcast on ESPN at 7:45 p.m. CST.

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