Allstate Sugar Bowl Sponsored Over 50 Amateur Events in 2019-20
NEW ORLEANS (May 25, 2020) – The Allstate Sugar Bowl sponsored over 50 amateur athletic events during the 2019-20 academic year. The centerpiece of the Bowl’s offerings was the 86th annual Allstate Sugar Bowl Classic, which featured the SEC’s Georgia defeating Baylor from the Big 12. In addition to the annual Sugar Bowl Classic, the organization was the leader of the host committee for the 2020 College Football Playoff National Championship. That memorable event included a weekend full of free events for the entire community and it was capped by the dominating LSU victory in the title game on January 13 in the Superdome.
In addition to the monumental football games, the Sugar Bowl sponsored events in baseball, basketball, bowling, cross country, golf, lacrosse, regatta (sailing), road racing, soccer, swimming, tennis and volleyball, as well as the state championships for the Louisiana High School Athletic Association. The organization also sponsored a pair of national awards, the Manning Award for the top collegiate quarterback in the country, and the Eddie Robinson Award for the nation’s top collegiate coach. Both of those national awards were presented to LSU representatives as Joe Burrow earned the Manning Award and Tiger coach Ed Orgeron collected the Robinson Award. Other events during the year included the Allstate Sugar Bowl New Year’s Eve Parade, the Allstate Sugar Bowl Fan Jam pre-game party and the sponsorship of the local chapter of the National Football Foundation and College Football Hall of Fame.
The Sugar Bowl’s activities over the past year resulted in an economic impact of $221.13 million as reported in a study completed by long-time University of New Orleans economist Dr. Timothy Ryan. In the last decade, the Allstate Sugar Bowl has produced an overall economic impact of $2,711,290,000 for New Orleans and Louisiana. In the 14 years since Hurricane Katrina devastated the region, the Sugar Bowl’s economic impact is more than $3.5 billion. In addition, the activities of the Allstate Sugar Bowl generated nearly $17 million in state and local tax revenue.
In addition to direct economic impact on the region, the Allstate Sugar Bowl also provided major exposure for the region with the worldwide broadcast of the Sugar Bowl Football Classic. The ESPN airing of the game between Georgia and Baylor on January 1 recorded an audience of 10,224,000 viewers to become the second most-watched non-Semifinal Sugar Bowl of the College Football Playoff era.
The Sugar Bowl Committee annually invests over $1.6 million into the community through the hosting and sponsorship of sporting events, awards and clinics. Through these efforts, the organization supports and honors over 100,000 student-athletes each year.
The Allstate Sugar Bowl has established itself as one of the premier college football bowl games, having hosted 28 national champions, 96 Hall of Fame players, 50 Hall of Fame coaches and 18 Heisman Trophy winners in its 86-year history. The 87th Allstate Sugar Bowl Football Classic, which will double as a College Football Playoff Semifinal, is scheduled be played on January 1, 2021.