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The Allstate Sugar Bowl has signed on as title sponsor of the 2011 J/22 World Championships at Southern Yacht Cub in New Orleans October 9-15, announced regatta chair Chris Clement.

“Allstate Sugar Bowl has traditionally been a strong supporter of sailing in the New Orleans area, sponsoring the annual Allstate Sugar Bowl Regatta,” said Clement. “Their support of J/22 Worlds is very significant, as the Allstate Sugar Bowl will also be the host of the BCS college football championship in January, 2012,” he added.

Regatta organizers at Southern Yacht Club are planning a memorable event, both on and off the water.

More details for the event will be available on Sept. 1 at www.J22worlds.com.

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