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Allstate Fan FestFree fun and performances leading up to the Allstate® Sugar Bowl®

New Orleans will come alive with school spirit when college football fans descend on the city for the 80th Allstate® Sugar Bowl®. To celebrate the iconic bowl game, the Allstate® Fan Fest will return to the Crescent City for the eighth year to entertain college football fans and local residents with a variety of fun and interactive activities and concert performances.

In the heart of the French Quarter in Jackson Square (in the Jax Brewery parking lot off Decatur Street), Allstate Fan Fest will excite fans and build anticipation for one of the premier events in college football with school pep rallies, football-themed activities and free musical performances by some of today’s most celebrated bands.

Grammy award-nominated sensation Imagine Dragons (pictured, right) will headline the festivities on Jan.1, while American rock band favorite O.A.R. will help ring in the New Year from the main stage on Dec. 31. The Imagine Dragons concert will be live streamed for fans across the country on AllstateFanFest.com and Facebook.com/Allstate. Fans that register for the live stream now will be entered for a chance to win a video chat with the band before the show.

College football fans will be encouraged to get in on the action by live tweeting the Imagine Dragons performance using #AllstateFanFest for the chance to be featured on the main stage video screen.

Fans of the participating Allstate® Sugar Bowl® teams can show off their school spirit during high energy pep rallies featuring marching bands, mascots and cheerleaders for the Alabama Crimson Tide and the Oklahoma Sooners the day before the game.

College football fans will also have the opportunity to register for a chance to win an Allstate® Sugar Bowl® fan pack, which includes an autographed helmet from their respective Allstate® Sugar Bowl® teams.  In addition, the Allstate Combine will give aspiring athletes an opportunity to participate in football-related activities and drills leading up to the big game.

Members of the 2013 Allstate AFCA Good Works Team®, one of the most prestigious off-the-field honors in college sports, will be recognized during a special introduction on the Allstate Fan Fest main stage and at halftime of the Allstate® Sugar Bowl®. For the sixth consecutive year, the Allstate AFCA Good Works Team® will make a positive impact on the New Orleans community by hosting a special football clinic for area youth.

The following activities will highlight this year’s Allstate Fan Fest:

Tuesday, Dec. 31*

  • O.A.R. Concert – 6:15 p.m.

Wednesday, Jan. 1*

  • Oklahoma Pep Rally – 3 p.m.
  • Alabama Pep Rally – 4 p.m.
  • Allstate AFCA Good Works Team® Introduction – 6:00-6:15 p.m.
  • Imagine Dragons Concert – 6:15 p.m.

The Allstate® Fan Fest is free to the public between the hours of 12 p.m. and 8 p.m. on Tuesday, Dec. 31, and Wednesday, Jan. 1.  Fan Fest is located at Jackson Square in the Jax Brewery parking lot off Decatur Street.

Allstate will celebrate its eighth year as the title sponsor of the Allstate® Sugar Bowl® held in New Orleans at the Mercedes-Benz Superdome on Jan. 2, 2014. The game will be broadcast on ESPN at 7:30 p.m. CST.

*Times subject to change

Last year’s Allstate® Fan Fest was headlined by the Grammy-nominated band FUN. (pictured, right), while legendary American rock ’n roll band Huey Lewis and the News took to the stage the day prior on New Year’s Eve.

Previous headliners included Cee-Lo Green, Kelly Clarkson, the Neville Brothers and New Orleans-own Trombone Shorty & Orleans Avenue. Other past performers include Blues Traveler, Darius Rucker, Eddie Money, Gin Blossoms, Lady Antebellum and Lifehouse.

2010 Allstate Fan Fest Photos

2009 Allstate Fan Fest Photos

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