The Allstate Sugar Bowl in the Community

The Allstate Sugar Bowl is actively in the community of New Orleans, as well as in the community of college football.

Sugar Bowl Impact (2012-13)

The Allstate Sugar Bowl is posting a series of stories relating to its impact on the city of New Orleans the state of Louisiana:

Part 1: Sweet Economics – Sugar Bowl Dollars Make Sense for New Orleans and Louisiana

Part 2: More Than Football – The Allstate Sugar Bowl is Far More Than Just a Premier Football Game

Part 3: The Revitalization of Joe Brown Park

Here’s what people are saying about the Sugar Bowl and its support efforts:

“The Allstate Sugar Bowl’s support of City Park and Tad Gormley Stadium has been essential in our recovery from Katrina. The money they have pledged to our organization has been used to upgrade locker rooms, rest rooms, electrical systems and many other things which have enabled us to continue to serve many of the high school football teams in this city at a high level.”
– Bob Becker, CEO of City Park

“New Orleans is by far one of the most unique destinations in the country, and through major sporting events such as the Allstate Sugar Bowl, we are able to demonstrate this authentic experience to the sports traveler. Not only does this highly-anticipated bowl game offer a major economic boost for our city every New Year’s weekend, but it is a weekend filled with New Orleans-style celebrations enjoyed by locals and visitors alike. We thank all Sugar Bowl fans for choosing to spend their holiday weekend in New Orleans.”
– Stephen Perry, President and CEO of the New Orleans Convention & Visitors Bureau

“We would like to thank the Sugar Bowl Committee for getting behind the badge and donating this SkyWatch Tower. It is tremendous asset used in many, many ways for special events such as Mardi Gras, Saints games, French Quarter coverage and Sugar Bowls, to name a few. We encourage others to follow the Sugar Bowl’s lead and get behind the badge.”
– Chief Warren J. Riley, Superintendent of Police, 2008

“The Sugar Bowl needs to be saluted for its efforts as not only a national leader in intercollegiate football, but as a local advocate for outstanding young football players through its local NFF chapter. Its grassroots efforts have impacted the lives of numerous high school kids in the New Orleans area through recognition and scholarships, helping each of these future leaders get one step closer to their goals. We admire the aggressive way in which the Sugar Bowl promotes the promise of its native youth and highlights the value of football in their lives. Everything the Sugar Bowl does is first class, and we are proud to have them as part of our organization.”
– Steve Hatchell, National Football Foundation President & CEO

“The Allstate Sugar Bowl has been a shining beacon for Louisiana since its inception, with the annual bowl game bringing attention and visitors to our state since 1935. The bowl’s impact peaks around the game each year, but for decades, the Allstate Sugar Bowl has served the Greater New Orleans area and the sports community throughout Louisiana in a multitude of ways. The Allstate Sugar Bowl has recognized outstanding sports figures and scholar-athletes, it has contributed to worthy causes and provided a high-profile promotional platform for many charitable and civic endeavors, and maintained an impeccable identity within the state and around the nation. Its recent partnership with the Louisiana Sports Hall of Fame Foundation and support of the Louisiana Sports Hall of Fame museum project is another strong indication of the Allstate Sugar Bowl’s commitment to expanding its scope to every corner of the state, to the benefit of all of Louisiana’s citizens.”
– Lisa Babin, Louisiana Sports Hall of Fame President & CEO

“The Southeastern Conference has enjoyed an important and valuable relationship with the Sugar Bowl Committee for more than 70 years, dating back to the inaugural Sugar Bowl game in 1935. The Sugar Bowl Committee has proven to be a trusted partner with the best interests of the SEC and college football in mind.  Of course, the Sugar Bowl’s support goes beyond the gridiron as evidenced by its generous contributions to the McWhorter Scholarship fund recognizing academic excellence among all SEC student-athletes.  In the Sugar Bowl, we have a great business partner and a dear friend.”
– Mike Slive, Southeastern Conference Commissioner

“The Sugar Bowl is a true monument of success, having withstood the test of time and circumstance to become part of the very fabric of New Orleans and Louisiana. The economic impact in the form of tourism spending and tax dollars generated is such a key asset to the entire region; and in addition, each year it brings the national spotlight to our city and state to showcase their virtues to an audience of millions. And the Sugar Bowl is not just a football game; it also aids the community with its support of a number of different programs held throughout the year.”
– Mitch Landrieu, Mayor of New Orleans

“The Sugar Bowl’s support of the Greater New Orleans Hall of Fame and Sports Awards Selection Committee enables the group to continue its public outreach and recognition of those who achieve in the athletic community. An action committee for roughly 50 years, the awards selection group focuses the spotlight on achievement by both the obvious and less-obvious, with an emphasis on amateur sports. Without Sugar Bowl support this effort and its community benefit would be jeopardized.”
– Will Peneguy, Chairman of the Greater New Orleans Sports Awards Selection Committee

“Since coming on board in 1996 as the sponsor, the Sugar Bowl has made it possible to transform what was once a modest local event into one of the premiere high school track & field meets in the country.  The Allstate Sugar Bowl Track & Field Classic has become a fixture on the schedule of many teams from throughout the South and continues to generate greater and greater interest nationwide.  I think that the Sugar Bowl Committee recognized some time ago that high school sports are vital to our community and they have made a financial commitment to student athletes who take part in those sports, providing them with opportunities to compete in first class events that most probably would not have otherwise.”
– Mike Corn, Meet Director of the Allstate Sugar Bowl Track & Field Classic

“We are very grateful for the Sugar Bowl’s support and efforts to help us put on such a first-class event in New Orleans for most of the last decade and we are hopeful that this relationship can continue to blossom into something special. There is nothing better than to be able to open your home schedule with such a wonderful event and we couldn’t do it without them. Tulane and the Sugar Bowl Committee recognize how important our two entities are to this city and this tournament is just another example of our commitment to making New Orleans a truly unique sports town at the college level.”
– Sinisa Momic, Tulane Women’s Volleyball Coach

Sugar Bowl Footer Logo SEC NCAA College Football Playoff BGA Bowl Season Cup Footer Logo