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Allstate® Fan Fest

As the Georgia Bulldogs prepare to take on the Baylor Bears at the 86th Allstate Sugar Bowl on New Year’s Day, Allstate will provide college football fans and New Orleans residents with free activities and performances to celebrate the New Year. In its 14th year, Allstate Fan Fest will again serve as the Central Time Zone Countdown location of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” with feature performances by award-winning artists Usher and Sheryl Crow.

“Each year, we look forward to immersing ourselves in the contagious energy that kicks off at Fan Fest and continues through the final play of the Allstate Sugar Bowl,” said Pam Hollander, vice president of consumer marketing for Allstate. “New Orleans is already an iconic place to celebrate the new year, and Allstate is proud to enhance that experience for fans and community members with a fan parade, free performances and new, photo-sharable mural.”

The Allstate Fan Fest is located in the Jax Brewery parking lot off Decatur Street, and is free and open to the public, beginning at 11:00 a.m. on Dec. 30 through Jan. 1. New Year’s Rockin’ Eve will broadcast live from Allstate Fan Fest, from 7 p.m. to 12:00 a.m. Both Baylor University and University of Georgia will host pep rallies at Fan Fest on Dec. 31, at 4 p.m. and 4:30 p.m.

Before the performance artists take the stage, visitors can check out the Allstate Alley in Fan Fest, an interactive mural with each Allstate Sugar Bowl team represented in spirited poses. Fans can insert themselves into several scenes along the nearly 200-foot-long wall art and take sharable photos that celebrate the convergence of football, New Orleans, the new year and Allstate.


The Allstate Fan Fest Schedule

The full schedule of highlights for this year’s Allstate Fan Fest activities is as follows:

Tuesday, Dec. 31 and Wednesday, Jan. 1

  • Fan Fest / Allstate Alley open at 11 a.m.

Tuesday, Dec. 31

  • Fan Fest / Allstate Alley open at 11 a.m.
  • New Year’s Eve Mardi Gras Parade – 2:45 p.m.
  • Baylor University Team Pep Rally – 4 p.m.
  • University of Georgia Team Pep Rally – 4:30 p.m.
  • DJ Rob Nice – 7 p.m.
  • Sheryl Crow – 8:30 p.m.
  • Usher – 10:30 p.m.

Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020

Sheryl Crow (Photo by Dave Shore)

Once again, fans will have the opportunity to be a part of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020.” Three years ago, the iconic annual New Year’s Eve tradition expanded with coverage from New Orleans, Louisiana, in its first-ever Central Time Zone countdown. This year’s live segments will once again include exclusive performances by national recording artists from the Allstate® Fan Fest, where New Orleans locals and tourists gather annually to celebrate the New Year and usher in the annual Allstate® Sugar Bowl®.

Usher (Photo by Jordan Taylor Wright)

The headliners for the 2019-20 event are Sheryl Crow and Usher.

Previous headliners for the Allstate® Fan Fest include Florida Georgia Line, Maren Morris, Usher, Imagine Dragons, Panic! at the Disco, Jason Derulo, Train, Fitz and the Tantrums, O.A.R, FUN., Huey Lewis & the News, Cee-Lo Green, Kelly Clarkson, the Neville Brothers, Walk the Moon and New Orleans-own Trombone Shorty & Orleans Avenue. Other past performers include Blues Traveler, Darius Rucker, Eddie Money, Gin Blossoms, Lady Antebellum and Lifehouse.

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