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Allstate® Fan Fest

The Allstate® Fan Fest returns for its 14th year to serve as the backdrop for pre-game events and celebrations leading up to the 2020 Allstate® Sugar Bowl®. As college football fans descended on New Orleans to see a premiere college football bowl game, the Crescent City came alive with a mix of activities, highlighted by free New Year’s Eve performances.

Immediately following the Allstate Sugar Bowl New Year’s Eve Parade, both Georgia and Baylor are expected to hold team pep rallies with the bands and cheerleaders in the Jax Brewery Parking Lot (418 North Peters Street).


Team Pep Rallies – Monday, December 31

Both schools participating in the 86th annual Allstate Sugar Bowl will hold official pep rallies as part of Allstate Fan Fest. Pep rally times are TBD.


Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020

Sheryl Crow (Photo by Dave Shore)

Once again, fans will have the opportunity to be a part of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020.” Three years ago, the iconic annual New Year’s Eve tradition expanded with coverage from New Orleans, Louisiana, in its first-ever Central Time Zone countdown. This year’s live segments will once again include exclusive performances by national recording artists from the Allstate® Fan Fest, where New Orleans locals and tourists gather annually to celebrate the New Year and usher in the annual Allstate® Sugar Bowl®.

Usher (Photo by Jordan Taylor Wright)

The headliners for the 2019-20 event are Sheryl Crow and Usher.

Previous headliners for the Allstate® Fan Fest include Florida Georgia Line, Maren Morris, Usher, Imagine Dragons, Panic! at the Disco, Jason Derulo, Train, Fitz and the Tantrums, O.A.R, FUN., Huey Lewis & the News, Cee-Lo Green, Kelly Clarkson, the Neville Brothers, Walk the Moon and New Orleans-own Trombone Shorty & Orleans Avenue. Other past performers include Blues Traveler, Darius Rucker, Eddie Money, Gin Blossoms, Lady Antebellum and Lifehouse.

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