Sugar Bowl
Organizational and Financial Information


MissionThe Sugar Bowl's mission is to seek out, promote, finance, sponsor, schedule, conduct, and operate an annual calendar of local, state, national and international amateur and collegiate sporting events in the Greater New Orleans area and the State of Louisiana for the purpose of generating tourism.

On January 2, 2014, the Organization will host the 80th annual Sugar Bowl Classic in the Mercedes Benz Superdome in New Orleans.


Membership and StaffThere are over 125 individuals comprising the current membership of the Sugar Bowl Committee.  These members represent the Organization on various working committees designed to carry out the Sugar Bowl's mission.  The Organization's day-to-day operations are conducted in its office located in the Mercedes Benz Superdome, and are handled by a full-time staff of 11 employees.


Income Tax StatusThe Organization is qualified as a nonprofit organization and is exempt from federal and state income taxes under Internal Revenue Code Section 501(c)(3).


FinancesThe Organization generates revenue primarily from ticket sales to its events, sponsor payments and licensing fees.

The primary expenses of the Organization are the costs incurred to conduct the annual Sugar Bowl Classic, as well as payments to the participating schools routed through their respective conferences via the Bowl Championship Series.  In addition to these expenses, the Organization sponsors more than 20 amateur sporting events around the Greater New Orleans area and the State of Louisiana.  These include events in prep football, basketball, volleyball, golf, sailing, lacrosse, soccer, track and field, road racing, swimming and tennis.  The Sugar Bowl also sponsors the Manning Award, the New Orleans Chapter of the National Football Foundation and College Hall of Fame, the NCAA Football Youth Initiative and the Greater New Orleans Sports Hall of Fame.

For questions on the Sugar Bowl's finances or to request information about the organization, please submit your query via e-mail at: info@sugarbowl.org.
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