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Allstate Sugar Bowl Joins NCAA Football Youth Initiative

Wednesday, July 15, 2009

On July 22, youth football players from New Orleans and the surrounding area are invited to attend a free half-day clinic at Pontchartrain Park, as part of NCAA Football's national youth initiative in partnership with the Allstate Sugar Bowl and R?L Carriers New Orleans Bowl.

This clinic, one of nine free clinics NCAA Football is hosting across the nation, will be led by coaches and student-athletes from Alcorn State University, Millsaps College, Nicholls State University, Tulane University and University of Louisiana Lafayette (ULL). Participants will enjoy an introduction from key Tulane University student-athletes before engaging in on-field agility drills, offensive and defensive training, and off-field character development.

"This is such a special chance for youth in our area to take part in something unique, learning from top student-athletes and collegiate coaches," said Paul Hoolahan - CEO, Allstate Sugar Bowl. "NCAA Football puts on a first class event and we're thrilled to have partnered with them over the past three years."

Registration will be open to the first 250 youth attendees ages 14 and under. Those who are interested in attending the clinic can register by visiting http://2009ncaafyd.theregistrationsystem.com, clicking the registration link at the top, completing the information and selecting the Allstate Sugar Bowl and R&L Carriers New Orleans Bowl location.

"This clinic is a great opportunity for youth athletes throughout Louisiana to study not only about football, but also about the moral character that will help these kids grow and mature into responsible adults," said Bob Vecchione - chair, NCAA Football Youth Initiatives Committee. "We are honored to be involved in this event with the Allstate Sugar Bowl, and hope the participants enjoy exclusive access to the talent of Alcorn State University, Millsaps College, Nicholls State University, Tulane University and University of Louisiana Lafayette."

NCAA Football's Youth Initiative is a $1.5 million, three year investment that began in New Orleans in 2007. Through this program, NCAA Football strives to attract more youth participants to the game, provide them with additional motivation to pursue higher education opportunities, help them develop the necessary skills to be successful on and off the field, and help to establish a new base of lifelong NCAA Football fans.

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CONTACT: Carol Rich, E-mail: carol.rich@ncaafootball.com, Office phone: 404.814.1330.

About NCAA Football
NCAA Football USA, Inc. represents a coalition of the American Football Coaches Association (AFCA), the Collegiate Commissioners Association (CCA), the Football Bowl Association (FBA), the National Association of Collegiate Directors of Athletics (NACDA), the National Collegiate Athletics Association (NCAA) and the National Football Foundation (NFF) and serves as the collective voice to promote college football. Visit www.NCAAFootball.com for more information.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College is a division of IMG, the world's premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media.  IMG employs more than 3,000 people in 30 countries.  For more information on IMG College, visit www.imgcollege.com or www.imgworld.com

About the Allstate Sugar Bowl
The Allstate Sugar Bowl will host the 76th Allstate Sugar Bowl Football Classic on January 1, 2010. In addition to football, the Allstate Sugar Bowl is involved with various community initiatives through hosting and sponsorships of sporting events, awards and clinics. The organization supports and honors over 13,000 student-athletes each year. For more information, visit www.allstatesugarbowl.com.

About the R&L Carriers New Orleans Bowl
The R&L Carriers New Orleans Bowl, created in 2001, features the Conference Champion of the Sun Belt Conference and a Member Institution from Conference USA, meeting each year in the Louisiana Superdome in this Christmas Classic. For more information, visit www.NewOrleansBowl.org.