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Sugar Bowl Announces Gulf Coast Seafood & Tourism Bash Presented by BP

Tuesday, December 27, 2011

The Allstate Sugar Bowl Committee today announced the 2012 Gulf Coast Seafood & Tourism Bash presented by BP in conjunction with the Allstate Sugar Bowl and the Allstate BCS National Championship. The Gulf Coast Seafood & Tourism Bash will be a two-week celebration of Gulf Coast seafood, culture and tourism designed to maximize the exceptional amount of exposure the Gulf Coast will receive as it hosts the Allstate Sugar Bowl and Allstate BCS National Championship. In addition to the 140,000 people with tickets to the games, it is estimated that another 150,000 fans will come to New Orleans to cheer on their teams, while millions more will watch the games on television.

The Bash will include Gulf Coast seafood at official Allstate Sugar Bowl and Allstate BCS National Championship galas and pregame parties; promotional announcements during the games; vacation giveaways to Florida, Alabama, Mississippi and Louisiana; seafood samplings for fans and media in New Orleans, and more.

"The Allstate Sugar Bowl is excited to partner with BP to highlight the unrivaled seafood and culture of the Gulf Coast," said Allstate Sugar Bowl CEO Paul Hoolahan. "With college football fans across the country turning their eyes toward New Orleans, there's no better time to promote the region's seafood and tourism."

"We're working with the Gulf Coast's seafood and tourism industries to spotlight two of the best things about this unique region," said Crystal Ashby, BP executive vice president of government and public affairs. "Together, we want to deliver a clear message that the Gulf's beaches, restaurants, fishing and attractions provide unsurpassed vacation experiences."

About the Allstate Sugar Bowl
The Allstate Sugar Bowl has established itself as one of the premier bowl games in the country, having hosted 22 national champions, 81 Hall of Fame players, 44 Hall of Fame coaches and 15 Heisman Trophy winners in its 77-year history. The Allstate Sugar Bowl will host the 78th Allstate Sugar Bowl Football Classic on January 3, 2012 and the Allstate BCS National Championship Game on January 9, 2012. In addition to football, the Allstate Sugar Bowl is involved with various community initiatives through hosting and sponsorships of sporting events, awards and clinics. Through these efforts, the organization supports and honors over 13,000 student-athletes each year, while injecting over $2 billion into the local economy in the last decade. For more information, visit www.AllstateSugarBowl.org.

About BP
BP is one of the world's largest energy companies. In the US, BP has approximately $52 billion in assets and employs some 23,000 staff. The company's main businesses are exploration and production of oil and gas; refining, manufacturing and marketing of oil products and petrochemicals; transportation and marketing of natural gas. BP also has a growing renewables business, BP Alternative Energy (http://www.bpalternativenergy.com) focused on wind power, advanced biofuels and solar.

-AllstateSugarBowl.org-